Quick Tip: Your page name, web address, and title matter!July 10th, 2012
Successful SEO requires good use of the page name, web address and tab title in your website. The tab title, for example, is displayed by some search engines as a description in search results. How can you edit these elements in Webnode? What words to use and what to avoid? We’ll show you how to use them for better results!
The rules for optimizing the website name, address and tab title are like those for creating the content of a website! Add natural expressions, but also use appropriate and relevant keywords. Search engines will favor your site and visitors will appreciate it too!
You can find and edit elements under “Properties” located in your website editor:
- Page name – text on the menu button on the site, which should be short, corresponding with the content.
- Web address - URL, the exact web page address. Often, it coincides with the title.
- Tab title – the tab is next to the favicon or in the upper right corner of the browser. As mentioned above, some search engines show the tab title in search results. For this reason, it’s useful to add a short description of the site and a call to action, for example, “Websites quickly and easily – create your website free!”
Attention: If you change the address remember that the page no longer appears on the original site (error 404). So it is always necessary to correct the existing links. A similar situation also applies to search engines – it takes some time for them to index the page (with the new address).