E-shop

Quality products, good packaging, and reliable delivery. Your top quality services just miss one thing. Reassurance. To be certain customers have their mind at ease while waiting for a delivery, take advantage of the tracking tool in your e-shop.

Recent studies show that consumers are still skeptical about shopping online. Concern is often understandable: products arrive late, damaged, or even never arrive. So how do we gain customer confidence and convey trust? In the following ten steps, learn what you can do to improve your e-shop, heighten credibility, and last but not least, increase profit.

We would like to introduce you our new administration interface for a popular Webnode product – e-shop. The change of the visual environment was not the only change. Also e-shop managing was modified. A lot of new and variation of already existing functions were built up and improved in the section – order management, we established a new option to set up a transport discount and shipment tracking service. Some might also find our new automatic store function useful.

Preview of the new administration interface

Order Management

The biggest changes occurred in the field of order management. Our users will be able to see if they have new orders and the number of new orders right after logging in (red coloured Orders: Incomplete)

We have simplified the process of working with the order status and our users might also appreciate the new possibilities for arranging orders. You can edit (change status, export, delete and so on) orders individually as well as in-bulk. All this is placed in one window.

Preview of the innovated Order Management

Shipment tracking and transport discounts

Two improvements can be found in the transport configuration options. The shipment tracking can be implemented after receiving data from the carrying agent.  You and your customer will be able to see, where the shipment is located and how long it will take it to reach the customer. Another innovation is the possibility to enter a minimum sum of money; a customer has to purchase an order for, to get his order sent for free. Whenever the value of an order exceeds this amount of money, a zero sum will be displayed in the transport bill section.

Setting of shipment tracking and transport discount

Automatic stock check

The last Innovation is a function named Automatic stock check. The amount of products is automatically deducted and if the last product was sent, information available “On demand” will be automatically set up. (Be careful this function is not enabled as a default. If you want to use it, it is necessary to activate it in your e-shop settings.)

We hope that this innovation will help you to work with you e-shop more comfortably and efficiently. In case of any questions or problems do not hesitate to contact us. We will only be too  glad  to help you.

Setting of  “Automatic stock check”

If you have your site up and are ready for customers/visitors, now is the time to start thinking about bringing traffic to your site.

For many people creating the site is an overwhelming experience. When they have their site up and are ready for customers to look at it, most site owners take a long hiatus before they advertise their site, if ever.  Surprisingly, despite no website promotion, they still expect instant results. Having your site up is like having a house build in the middle of nowhere with no roads to get to you. Don’t fall into this trap. Once your site is launched, look at ways to bring traffic to your site.  You don’t want just any traffic; you want people that are interested in your content and products. One way to find these people is to catch them when they are actively looking for your products or relevant content to your site. On the web, these places are the search engines. Google, Yahoo and MSN are 3 major search engines that account for almost all the Internet searches. These search engines are monetizing their search traffic by selling top and left hand side listings to advertisers that want to appear in the search results for the terms they choose

What is PPC or pay-per-click advertising?

It means paying for your text ad to appear on top of the natural search results (aka organic results) that a search engine brings when someone searches for a keyword or a phrase that you identified to be relevant to your website. The bold results on the top, which are highlighted, and the ones on the right hand side are usually labeled as “sponsored” which means paid for by the advertisers.  The advertisers pay for the clicks to their sites from the search results page, which is why this type of advertising is called pay-per-click.

Google’s pay-per-click program is called AdWords, Yahoo’s is Yahoo Search Marketing (YSM) and MSN’s is AdCenter

If you have never done this before, take a deep breath. Is not that hard or expensive as you might think. You can start with a budget of around $50 and of course, your time and effort. Start with Google since it has the largest search volume. In future blogs we will cover techniques and tips for getting most qualified traffic with least amount of investment.

What you will learn from testing PPC is how to position yourself against your competition, what words your customers use to find you and how much you should pay per click based on the returns you see.

Understanding what it takes to receive great return on your search advertising or online marketing investment would save you a lot of time, money and headache down the road. Educating yourself on different online marketing techniques will allow you to be knowledgeable enough to be “dangerous” so you can select a consultant that is a true expert and can deliver value. Unfortunately, there is a lot of hype when it comes to search engine advertising and/or optimization. The only solution to avoid being ripped off is to educate yourself.

So, how can PPC help you?

Search advertising allows you to bring instant traffic to your site. Some alternatives are search engine optimization, social media, e-mail marketing and banner advertising to name a few. You should test eventually all of these online marketing efforts but pay-per-click has the advantage of being accessible to anyone and bringing results faster than any other.

Here are some more reasons:

-You can see traffic instantly after your ad is ready and you can start making sales within minutes.

-Fast feedback to your message, product, and price or landing page. It takes a few hours and you can evaluate how well your advertising investment is paying off.

- Test new business ideas, products, prices or message

- You pay only for visitors that come to your site (clicks)

Is PPC for you?

In answering this question, you will have to look at these sets of data:

• Cost/conversion. You want it as low as possible and this is influenced by how competitive your market is and how well your site sells.

•Product price (success event value). The higher the price for your product the more you can spend on the clicks.

•Clickthrough rate. This should generally be higher than 5%. This should be a benchmark for how well your ad entices a visitor to click compared to your competitors.

Next blog post will cover resources for learning about pay-per-click:

We announce the launch of E-shop, the new Webnode project that allows users to easily produce an e-commerce website to sell products online to customers using credit cards or solutions like PayPal. It is very easy to use, very very intuitive with lots of advanced features.

Webnode has a new technical feature that takes ecommerce to new heights by integrating the first ever drag and drop e-shop with our progressive and popular on-line builder. Like our site editor your e-shop has a new non-technical approach that produces awesome results that at the very least matches the best professional ecommerce sites have to offer.